
A movie's title sequence seems insignificant, but it is the first introduction a film makes to its audience. It is kind of like a first impression. An intro title sequence can create an emotion in the audience that puts them in the right frame of mind for the particular film.
I don't think anyone can forget the title sequence before Monty Python and the Holy Grail. It tells the audience that this movie is going to be silly and that it's okay to relax, smile and laugh. On the other end of the spectrum we have a movie like A Nightmare on Elm Street. With a little suspenseful music and a cheesy font the viewer is ready to be scared.
My personal two favorite Intro sequences:

One of the most memorable opening sequence of all time (behind scrolling letters of Star Wars). With his final breath of air, Charles Foster Kane speaks the word "Rosebud." The entire movie is an unforgettable quest to find its significance.

Allen's simple black and white intros seem to have a power behind them. There is something mystical in the background jazz music, the simple "Windsor" font, and the displaying of the actors in alphabetical order (not in their star power of the current time).
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